Wednesday, March 16, 2005

Founder watches Super Bowl star GoDaddy go -- No Longer The Cheapest!!

Goddady is no longest the Lowest price, Domain Registrar.

I have research into the Domain Registrar's for the last 6 months.

I found that Godaddy is no longer the Cheapest!! Also it is noted that their Customer Services Rep is not that friendly , as it suppose to be. Now Godaddy also offer web hosting.. Sp far their offering initially is competitive. But also lagging behind company like Dot 5 & Netfirms!!!!!

If company allow the Customer's Services to take over by Computers or Robotics trainined human services.. then their days would be numbered!!

When I spoken to their Rep on the phone... they just could not careless to take on my free suggestions. They even tell me that that is not my concern!!

Well protential customer's please beware!!



Founder watches Super Bowl star GoDaddy go
By Max Jarman, The Arizona Republic

SCOTTSDALE, Ariz. — Decades after a combat wound in Vietnam cut short his military career, Bob Parsons still projects a Marine persona: big chest, tightly cropped hair, strong jaw, tough talk.

Over the years, though, the head of Internet domain-name registrar GoDaddy.com has updated his uniform.

The fatigues have been replaced by black Armani slacks and a black Nike mock turtleneck. He has a dozen of each and wears the outfit every day. "It's my work uniform; it's simple," he said.

Six years after becoming an Internet domain-name registrar, GoDaddy is the second-largest domain registry in the world.

And GoDaddy has achieved a not-so-simple something that most of the doomed-to-go-bust dot-coms of the '90s never did — revenue.

Parsons said the privately held company had sales of about $100 million in 2004, and he projects the figure would double in 2005.

Parsons founded the Scottsdale company in 1997, with proceeds from the $64 million sale of another company, Parsons Technology, to Intuit Inc. in 1996. The company has garnered a lot of attention since it aired a racy ad during the Super Bowl and then had the ad, slated to run again later in the game, yanked by Fox.

"We're on our way to becoming a billion-dollar company," he told employees in his quarterly address. "Who knows? We may be there now."

GoDaddy and related subsidiaries help clients obtain and protect Internet domain names that are used to access Web sites. Domain names also are needed to make Internet, or VoIP, phone calls. GoDaddy also designs and hosts Web sites for clients, provides e-mail services and sells software that blocks spam, computer viruses and pop-up ads.

With over 6 million domain names under management, GoDaddy is the world's second-largest registrar service for Internet addresses, slightly behind Network Solutions, which is owned by Phoenix-based Pivotal Private Equity.

The 2005 revenue picture got a big boost from the company's Super Bowl advertising bonanza, which produced 5 million Web site hits in one day and a substantial jump in business, Parsons said.

The ad poked fun at media censorship and showed a tank-top-clad GoDaddy girl (actress Candice Michelle) appearing before a mock congressional censorship hearing.

"It was the NFL (who asked that the ad be pulled)," Parsons said. "Fox approved the ad twice."

Fox's decision to pull the ad landed Parsons interviews in most of the nation's major newspapers and spots on television and radio news programs, including a session with shock jock Howard Stern.

As a result, GoDaddy's one ad garnered the company more exposure than any of the other advertisers.

From Dec. 1 to Feb. 1, media-exposure monitor Multivision Inc. found that GoDaddy's Super Bowl ad was mentioned in nearly 700 broadcasts on local, national and cable television. The broadcasts reached an audience of 262.9 million people, with an estimated publicity value of $11.7 million, according to Multivision.

"It was beyond our wildest dreams," Parsons said.

GoDaddy wasn't an immediate success. In fact, it wasn't even called GoDaddy. The original name was Jomax Technologies, and the business plan was Web site development.

Parsons said he changed the name to GoDaddy because it would be more memorable. "It was kind of fun and had a retro sort of sound to it.

"I came within a whisker of losing all the $64 million (from the sale of Parsons Technology) trying to get this company going," he said.

Finally, he hit on the idea of becoming a domain-name registrar. He'd discovered that 1990s-era domain-name registration was expensive, hard to do and had bad customer service.

"It was a no-brainer," he said. "Offer the best price and the best service and make it simple. ... It was the best hunch I've had — it was the decision that made the company."

USATODAY.com - Founder watches Super Bowl star GoDaddy go

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